MUMBAI: Bollywood superstar Shah Rukh Khan’s upcoming film King has reportedly secured pre-release business worth Rs6.65 billion (Rs665 crore) through various commercial deals, even before its theatrical release. However, the film also faces a substantial box office target due to its reported production costs and financial expectations.
According to a report by Pinkvilla, the film, directed by Siddharth Anand, has secured its overseas distribution rights through Far Films for a reported minimum guarantee of Rs1.75 billion (Rs175 crore). Its Indian distribution rights have reportedly been sold to Pen Marudhar for Rs2.5 billion (Rs250 crore).
The report further states that Netflix has acquired the film’s digital streaming rights for Rs1.5 billion (Rs150 crore), while its satellite rights have been sold for Rs250 million (Rs25 crore) and music rights for Rs650 million (Rs65 crore).
These deals bring the film’s reported pre-release business to an estimated Rs6.65 billion (Rs665 crore).
Film’s Budget and Box Office Target
Initially, the film’s budget was reported to be around Rs3 billion (Rs300 crore). However, according to various media reports, production costs have increased to approximately Rs4 billion (Rs400 crore).
Including marketing expenses and Shah Rukh Khan’s remuneration, the film’s overall cost is expected to reach around Rs5.5 billion (Rs550 crore).
According to media reports, King may need to earn at least Rs8 billion (Rs800 crore) at the worldwide box office to meet the financial expectations associated with the project.
When Will King Be Released?
King marks the second major collaboration between Shah Rukh Khan and director Siddharth Anand following their successful film Pathaan.
The much-anticipated film is scheduled to hit cinemas on December 24, 2026.
