SEOUL: Luxury fashion brand Louis Vuitton made history in Seoul, South Korea by transforming the Jamsugyo Bridge into an outdoor runway for its first-ever women’s pre-fall show in the country.
VIDEO: Louis Vuitton holds its first prefall show at Jamsugyo Bridge, spanning Seoul’s Hangang River.
"Squid Game" director Hwang Dong-hyuk served as creative advisor and actress Jung Ho-yeon, also known for her work on the show, lead the row of models pic.twitter.com/ZpAs6DQthG
— AFP News Agency (@AFP) April 29, 2023
According to a report by CNN, the event marked a significant milestone for both the fashion house and the city of Seoul, which has yet to become a regular stop on the fashion industry’s busy schedule.
The new collection was described as a “tale of to and fro” and “transformation,” featuring a variety of styles and materials. The fashion show was overseen by Nicolas Ghesquière, Louis Vuitton’s artistic director for womenswear.
#LVPREFALL23
Women’s Pre-Fall Show 2023. The Maison’s first Pre-Fall show was presented against a spectacular cityscape, beneath the canopy of the iconic Jamsugyo Bridge, traversing the Hangang River in Seoul. Watch the full show at https://t.co/KhHkoLZc4X pic.twitter.com/tf8vO6l8Jv— Louis Vuitton (@LouisVuitton) May 1, 2023
The event was livestreamed to the public, and around 100 local fashion students were invited to attend. The show attracted a star-studded audience that included Chloe Grace Moretz, Jaden Smith, and Bae Doona, among others.
Louis Vuitton has expanded its presence in South Korea since opening its first boutique in Seoul in 1991 and now has 35 stores across the country. This event was a part of the long-term partnership between Seoul’s government, the Korea Tourism Organization, and Louis Vuitton to promote the city and the river that runs through it.
