KARACHI: GROHE, the leading global brand for full bathroom solutions and kitchen fittings, launched its Green School program in Pakistan in collaboration with Zindagi Trust schools.
The program is an adaptation of the brand’s award-winning initiative, Green Mosque, previously done by GROHE in the United Arab Emirates, Turkey and Egypt. It was created to guarantee the responsible use of water by granting the conservation of thousands of liters.
Striving for the highest levels of sustainability is an integral and essential part of GROHE’s DNA and, in addition to quality, technology and design, sustainability is the brand’s core value.
As part of its effort to spread awareness about the importance of environmental sustainability and the optimal use of water resources by reducing consumption, GROHE partnered with Zindagi Trust to launch the Green School program at two schools in Karachi, namely Khatoon-e-Pakistan Government Girls School and SMB Fatima Jinnah Government Girls School. The existing faucets at the schools’ washrooms were replaced with self-closing faucets provided by GROHE for each school.
“Educating the younger generations about the importance of water conservation is a must, which is why we decided to collaborate with Zindagi Trust to equip their schools with water-saving faucets that will help them introduce the need for sustainability to children from a young age” said Mohammed Ataya, Leader, Gulf and Pakistan, LIXIL EMENA.
Ali Aftab, a representative for Zindagi Trust, added, “Zindagi Trust believes in the necessity of shedding light on sustainability through education. We encourage students to protect the environment around them to ensure a better future for the generations to come. Partnering up with GROHE for the ‘Green School’ initiative has allowed us to preserve water in two of our schools and introduce the concept of water saving to our students and teach them how to nurture more sustainable habits.”
GROHE supports local communities wherever possible and aims for the ‘Green School’ initiative to be deployed within different countries. This helps to raise community awareness – especially among the younger generations – of the necessity of preserving water.
In doing so, GROHE aims to encourage the wider public to shift towards more sustainable products in order to implement widespread conservation techniques and secure the future of this precious natural resource.
ADVERTISEMENT
