MM News

Mohammed Alabbar, the esteemed founder of Emaar and Noon, unveiled ambitious plans that promise to redefine Dubai’s skyline at the Sharjah Entrepreneurship Festival (SEF) 2024.

The focal point of this vision is an innovative mall located in Dubai Creek Harbor, designed to revolutionize the retail experience. What distinguishes it is the groundbreaking concept of allowing customers to drive through it in electric cars, seamlessly merging commerce with convenience in an unprecedented way.

Accompanying this pioneering mall is a tower exuding elegance reminiscent of Marilyn Monroe, albeit on a slightly smaller scale than the iconic Burj Khalifa. The juxtaposition of modernity and timeless allure in architectural design adds a unique touch to the Dubai Creek Harbor project, spanning an extensive six million square meters. This ambitious initiative aims to reshape the cityscape, positioning itself as the ‘new downtown.’

In a candid session titled ‘Towering Success: What It Takes to Build a Business Empire,’ Alabbar shared invaluable insights into his entrepreneurial journey. Notably, he openly discussed a strategic pivot, wherein the initial plan for a kilometer-long tower was abandoned due to its impracticality, showcasing the company’s commitment to adaptability and their perspective on real estate profitability.

Acknowledging the challenges of managing a publicly listed company, Alabbar emphasized the crucial role of leadership in achieving success. The Dubai Creek Harbor project, with its visionary approach and dedication to innovation, reflects Alabbar’s commitment to pushing boundaries in the pursuit of entrepreneurial excellence. As this transformative project takes shape, it symbolizes not only a new downtown for Dubai but also a testament to the resilience and adaptability required to navigate the complexities of the business world.