KARACHI: Makeup guru Huda Kattan has expressed concerns over the use of filters and extreme photoshop that are used to misguide consumers and manipulate them into buying specific products for promoting unrealistic beauty standards.
Kattan known for her Huda Beauty blog that has since branched out into a makeup line used social media to show people that real skin is textured, has pores, redness as well as bumps, acne, scars, lines and wrinkles.
She concerned with the use of filters and extreme photoshop that are used to misguide consumers and manipulate them into buying specific products.
“We’ve had enough of the over-editing, photoshop and not showing enough realness! So, we thought we’d look in the mirror and start with ourselves,” Huda wrote as she posted a video of herself displaying in detail the before and after of what an edited picture would look like, as it made its way to a beauty campaign.
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 The makeup guru after that added a picture from the GloWish campaign, a collection that consists of merely of two products (a Soft Radiance Bronzing Powder and a MultiDew Skin Tint), and is focused on feeling smoothly convinced in your own, natural skin, with just a hint of tint.
She said, “Here is a not so ‘perfect’ photo from our GloWish campaign shoot and I thought it would be really interesting to show you guys what it would have looked like had we chosen to photoshop and try to sell unrealistic beauty expectations.”
Earlier, she had posted a video revealing the details behind the launch of her famous Wishful Skincare, saying that no filters, makeup or editing was done on the models.
She further wrote, “The beauty industry has been used to capitalize off of everybody’s insecurities for way too long, and those overly photoshopped images are a way of keeping that dangerous narrative going.
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