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Australia approved on Thursday a social media ban for children aged under 16 after an emotive debate that has gripped the nation, setting a benchmark for jurisdictions around the world with one of the toughest regulations targeting Big Tech.
The law forces tech giants from Instagram and Facebook owner Meta (META.O) to TikTok to stop minors logging in or face fines of up to A$49.5 million ($32 million). A trial of methods to enforce it will start in January with the ban to take effect in a year.
The Social Media Minimum Age bill sets Australia up as a test case for a growing number of governments which have legislated or said they plan to legislate an age restriction on social media amid concern about its mental health impact on young people.
Countries including France and some U.S. states have passed laws to restrict access for minors without a parent’s permission, but the Australian ban is absolute. A full under-14s ban in Florida is being challenged in court on free speech grounds.
A spokesperson for Meta said the Facebook owner respected Australian law, but it was “concerned” about the process, which “rushed the legislation through while failing to properly consider the evidence, what industry already does to ensure age-appropriate experiences, and the voices of young people.”
“The task now turns to ensuring there is productive consultation on all rules associated with the Bill to ensure a technically feasible outcome that does not place an onerous burden on parents and teens and a commitment that rules will be consistently applied across all social apps used by teens,” the spokesperson said.