Anti-woke beer company launches ‘Real Women’ calendar: Here is why

The ‘woke-free’ beer company that was launched as an alternative to Bud Light after its disastrous promotion of transgender influencer Dylan Mulvaney is now releasing a calendar “aimed at defeating wokeism” in women’s sports that features prominent conservative women.

Earlier, Bud Light’s foray into more progressive advertising by featuring transgender activist Dylan Mulvaney stirred controversy, resulting in a decline in sales for the nation’s top-selling beer brand.

Georgia entrepreneur Seth Weathers has launched the “woke-free” beer company Ultra Right. In a bold move, Weathers is now introducing the Real Women of America 2024 calendar, aimed at countering what he perceives as “wokeism” in women’s sports. The calendar showcases prominent conservative women and serves as a statement against progressive marketing trends, emphasizing traditional values.

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Weathers, addressing the current cultural climate, told Fox News, “We’ve reached incredibly stupid times when it’s ‘controversial’ to say men can’t be women. This calendar will serve as a reminder: Men can never replace the beautiful women of America.”

He clarified that the calendar celebrates traditional femininity and rejects the concept of transwomen.

Ten percent of the calendar’s sales will be donated to the Riley Gaines Center, supporting the preservation of women’s sports from what Weathers considers ideologies threatening their integrity. The release of the calendar on the company’s website coincides with Bud Light’s significant decline in sales following Mulvaney’s presence in their advertising campaign.

Bud Light’s attempt at inclusive advertising, while well-intentioned, led to a drastic drop in sales and alienated its traditional customer base. Weathers’s calendar represents a cultural pushback, reclaiming traditional values in beer advertising, such as patriotism and conventional beauty standards. Through this initiative, Weathers aims to redefine his brand’s identity, directly contrasting Bud Light’s approach.

The divergent marketing strategies of Bud Light and Weathers’s company underscore a crucial lesson in business and investor relations. Bud Light’s inclusive campaign, despite good intentions, faced backlash and highlighted the risks of aligning a brand with social and political causes. Weathers’s calendar aligns with traditional values, showcasing the importance of understanding and meeting consumer expectations in strategic marketing for business success and investor trust.