Hollywood actress Scarlett Johansson is all set to get into the beauty business.
The actress announced that she will be joining forces with the Najafi Companies, which will invest $5-$10million for her label. However, the details have yet to be revealed about the brand, including its name, or whether it would cater to cosmetic or skincare products.
The Avengers: Infinity War star has some experience in the area as she was previously the brand ambassador for L’Oreal Paris and also a celebrity model for Dolce & Gabbana’s fragrance line.
“Several years ago, I took a step back from my beauty deals with the goal of creating something true to me. The result is a clean, accessible approach to beauty,” said the actor in a statement quoted by Women’s Wear Daily.
The actor’s brand is expected to launch by the start of 2022. Former Juicy Couture executive Kate Foster has been roped in by Johansson as the chief executive.
Chief executive of Phoenix, Ariz.-based Najafi Companies, Jahm Najafi told WWD in a statement: “We are passionate about supporting ambitious and thoughtful founders and management teams who lead with integrity and vision.”
Moreover, Johansson once again shed light on how it feels to say goodbye to the role of iconic superspy Natasha Romanoff after ten years. The 36-year-old actress termed the departure as “bittersweet.”
“I think it’s bittersweet. I’ve had an incredible decade working with my Marvel family,” the actress said while virtually appearing on a talk show. “I’m going to miss not seeing them every 18 months or two years, like those kind of milestones I always really look forward to,” she asserted.
