The “Walmart Birkin Bag” has recently become a viral sensation, earning its nickname as a budget-friendly alternative to the prestigious and expensive Hermès Birkin.
But what exactly is the Walmart Birkin—or “Wirkin,” as some are calling it?
What is the Walmart Birkin bag?
Priced between $78 and $102, the bag has taken social media by storm, particularly on TikTok, where users share unboxing videos and styling tips using the hashtag #walmartbirkin. Its popularity stems from its sleek design, roomy interior, and striking resemblance to high-end designer bags.

In comparison, a genuine Hermès Birkin starts at around $10,000, with rare versions selling for over $500,000. The steep price reflects the luxurious materials, meticulous craftsmanship (each bag is handmade in France), and its exclusivity. Birkins are notoriously difficult to purchase, often requiring more than just a visit to an Hermès store.
While the original Birkins are celebrated for their craftsmanship and are highly sought after by celebrities and fashion icons, the rise of the “Wirkin”, according to the supporters allows consumers to enjoy a similar style without the hefty price tag, while critics contend that it diminishes the exclusivity of the iconic bag.