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US companies join advertiser exodus from Elon Musk’s X over anti-Jews narrative

Advertisers are leaving the site formerly known as Twitter after a neless aw report found that pro-Nazi content was appearing next to company ads and Musk himself supported a basentisemitic conspiracy theory to his 163 million followers.

IBM confirmed on Thursday that it is stopping advertising on X, saying the company has “zero tolerance for hate speech and discrimination.”

The European Commission also condemned X’s promotion of hate speech, confirming during a press briefing on Friday that it would no longer advertise on any social media platform.

As of Saturday morning, Disney, Comcast NBCUniversal, Warner Bros., Lionsgate, Paramount Global and Apple had all announced they were pulling ads from X, according to multiple news outlets that cited sources at the companies.

NPR reached out to each company to request confirmation. Spokespersons for Disney and Comcast NBCUniversal confirmed the reports, but no other companies had responded by the time of publication.

The advertising exodus comes after the liberal watchdog group Media Matters released a new report this week that found a number of major companies, including Apple, Amazon, Oracle NBCUniversal’s Bravo network had advertisements showing up alongside white nationalist posts on the site.

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