Singer Taylor Swift’s concert film ‘Eras Tour has become the highest-ever opening in this genre.
The unparalleled enthusiasm helped propel Taylor Swift: The Eras Tour to a massive, first-place debut between $95 million and $97 million in North America, AMC Theatres said Sunday.
It’s easily the biggest opening for a concert film of all time, and, not accounting for inflation, has made more than the $73 million Justin Bieber: Never Say Never earned in 2011. In today’s dollars, that would be around $102 million. And if it comes in on the higher end of projections when totals are released Monday, it could be the biggest October opening ever. The one to beat is Joker, which launched to $96.2 million in 2019.
Internationally, it’s estimated to have earned somewhere between $31 to $33 million, bringing its global total in the range of $126 million to $130 million. It led to some hyperbolic projections going into the weekend, with some analysts predicting that The Eras Tour could make over $125 million. Dergarabedian said it’s common for outsized expectations to be attached to massive brands like Swift. There’s also no precedent for something like The Eras Tour and a celebrity of Swift’s stature.
The Eras Tour accounted for over 70% of the total weekend box office grosses. The Exorcist: Believer placed a very distant second in its second weekend with $11 million, followed by the Paw Patrol movie in third with $7 million. Rounding out the top five was Saw X with $5.7 million and The Creator with $4.3 million.
The spotlight on Swift has been especially intense lately as a result of her relationship with Kansas City Chiefs tight end Travis Kelce.
