Shah Rukh Khan’s two upcoming movies ‘Jawan’ and ‘Dunki’ are reportedly setting records before release as their non-theatrical rights have been sold for promising numbers.
According to the Indian website, Jawan and Dunki’s rights were collectively sold for Indian rupees worth 450–500 crore. While the digital, satellite, and music rights of Jawan are sold for approximately Rs 250 crore, the same for Dunki is around Rs 230 crore, as per the source which also added that the rights for Jawan are sold in all languages, whereas Dunki is primarily for just Hindi.
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Sources further suggested that there are some non-theatrical deals that are still getting locked and the eventual total non-theatrical revenue for two films will be close to Rs 500 crore, and both the individual deals will be among the highest ever for a feature film.
Moreover, the OTT players are willing to splurge more than usual due to the global appeal that SRK has, and the deal struck is a win-and-win situation for all the stakeholders.
Shah Rukh Khan’s Jawan which is directed by Atlee and is slated to be released on September 7. Meanwhile, directed by Rajkumar Hirani, Dunki is set to release by December 2023. Â
