The streaming and TV rights for the Indian Premier League for the next five years have been sold for a record $6.02bn (£5.13bn).
According to Indian media reports, an e-auction for the broadcasting rights of the IPL has been going on for two days in the Indian city of Mumbai in which several big companies have participated.
According to reports, the broadcasting rights for the next five years of the IPL were acquired by two companies for a record 5. 5.6 billion.
According to reports, the broadcasting rights for TV have been acquired by the local TV channel for Rs. 3 billion, and the broadcasting rights of online streaming (digital) have been acquired by Mikesh Ambani’s Viacom 18 for Rs. 2.6 billion.
According to reports, 410 matches were played in the 5 seasons of IPL and according to this calculation, the broadcasting rights of TV are Rs. 57 crore Indian rupees per match while the digital rights are Rs. 48 crore Indian rupees are sold per match.
Thus, a match of IPL will generate revenue of INR 105 crore in terms of broadcasting rights. According to reports, the broadcast rights of 2023 and 2027 have been sold at double the price of the last 5 seasons and this is the biggest deal so far.
