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Priyanka Chopra has become the latest victim of deepfake after Rashmika Mandanna, Katrina Kaif, Kajol, and Alia Bhatt.
This morphed video, unlike other instances involving Bollywood actors, doesn’t showcase Priyanka’s face edited into controversial content. However, her voice is morphed in such a way that the original audio has been replaced by a fake brand endorsement. She even discloses her annual earnings while promoting this brand in the deepfake video.
This incident happened not too long after the widely shared deepfake video of Alia Bhatt, in which her face was layered onto another person in a precarious situation. The Indian government has acted decisively in response to the concerning increase in these instances.
It is worth mentioning that users can modify films using deepfake technology to get people to talk or act in ways that they wouldn’t in the real world. Malicious individuals can disseminate false information and damage someone’s reputation using this technology.
The sudden rise in deepfake menace has alerted the government of India to take action against such incidents. Recently, Union Minister Rajeev Chandrasekhar held a meeting with a social media platform to discuss the situation. He reviewed the progress made by these platforms in tackling misinformation and deepfakes. He also announced that the government will be issuing advisories for social media platforms soon to ensure 100 per cent compliance by platform.
