Somali fashion model Halima Aden has announced her comeback with two major brand partnerships after a brief break from the industry.
The model has been named the global ambassador for the Istanbul-based modest fashion giant, Modanisa, with whom she signed an exclusive two-year contract. She expressed her excitement for this role in her Instagram stories.
Halima also announced her partnership with Vita Coco’s initiative, the Vita Coco Project is part of her comeback. “I’m choosing to only work with brands that I really love and believe in,” she wrote in an Instagram post.
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The Somali model is also the first black hijab and first hijab to grace magazine covers such as Essence and Vogue respectively. In 2019, Halima was also the first hijab model to appear on Sports Illustrated Swimsuit, wearing a hijab and burkini in the magazine.
In June, Halima announced the launch of face masks for hijab-wearing frontline workers she created in partnership with AI tech company Anywear.
Last year in November, Halima announced she would be stepping back from fashion modeling jobs because she felt pressure to compromise her hijab.