Singer Taylor Swift is already breaking records and added another feather to her wings as only a few hours ahead of the release of her highly anticipated 11th studio album, The Tortured Poets Department, Swift broke Spotify’s record for the most pre-saved countdown page album in the streaming services’ history.
The countdown page for the album was launched on March 28 and has been updated weekly throughout the week, revealing new lyrics and featuring cryptic video clips.
This week on Wednesday, the 34-year-old singer gave fans a first look at the album by dropping a teaser filled with Easter eggs on social media. The clip offered a sneak peek into the fictional literary society she created for this album and the “timetable” of her release schedule.
“The TTPD Timetable,” Swift wrote in the caption of the animated visual. In the teaser, she revealed that a music video is set to drop on Friday, April 19, at 8 p.m. ET. She also teased that something may be planned for Saturday.
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In anticipation of the album release, Swift has posted a handful of clips featuring snippets of song lyrics and murals have begun to appear in cities like Chicago with QR codes that link to mysterious clips.
She also brought her project to life with a library installation at The Grove in Los Angeles that was curated in collaboration with Spotify. The installation runs from April 16-18 and features shelves of books and “visual surprises.”
Swift announced the project while accepting the Grammy for Best Pop Vocal Album at the 2024 Grammy Awards. She’s also revealed the tracklist, which includes features by Florence and the Machine and Post Malone.
