Govt to devise all comprehensive policies for promoting tourism: PM

ISLAMABAD: Prime Minister Imran Khan has said the government would devise an all-inclusive and comprehensive policy for the promotion of tourism in the country so that all allied sectors could benefit from it and the tourism sector could be further strengthened.

In his message, on the occasion of World Tourism Day, Prime Minister Imran Khan said that the various initiatives taken by the government of Pakistan for the promotion of tourism were giving emphasis to the development of rural areas.

PM Imran further said, “Several new destinations have been explored for tourists in rural areas of the country which is expected to strengthen the economic and social status of the local population.”

He said today, they were celebrating the Day as a country that hosted some of the world’s most kook vistas and fascinating cultures.

The tourism sector provided an impetus to economic development in rural areas, which was in dire need of economic activities, the prime minister added.

He said tourism not only helped in the empowerment of rural communities by generating employment and boosting trade but also enabled them to protect their heritage and allowed other people to experience their incredible cultures and traditions.

PM Imran said placing rural development at the heart of tourism policies through education, investment, innovation, technology and employment transformed the livelihoods of millions and helped preserve the culture and environment.

The prime minister said he would like to inform the international community that the people of Pakistan were waiting for the tourists from around the globe anxiously to extend their hospitality for visiting their mountains, deserts, rivers, forests, and coasts.

“Pakistan has diverse landscapes from mountains to sea along with a dynamic history. Pakistan has limitless potential for tourism which the world has yet to discover,” he added.

Pakistan Tourism Development Corporation (PTDC) has been revamped to transform it to get its employees acquainted with the cutting edge technology In order to make Pakistan a known tourist destination.

World Tourism Day is being celebrated across the globe on Saturday to foster awareness in the international community regarding the impact of tourism on society.

Since 1980, the United Nations World Tourism Organization announced to celebrate world Tourism Day as international observances on September 27.

This date was chosen as on that day in 1970, the Statutes of the UNWTO were adopted. The adoption of these Statutes is considered a milestone in global tourism.