If you have been watching your favourite shows and movies on Netflix using the password borrowed from your family and friends, there’s bad news for you. The OTT platform is now planning to completely crack down on password sharing from the new year.
Over the years, Netflix has cited password sharing as a major reason behind subscriptions going down. The company was concerned about addressing the problem without risking alienating consumers, who now have a lot of OTT platforms to choose from.
Earlier this year, Netflix co-chief executive Reed Hastings told his senior officials that the Covid-19 pandemic masked the password sharing issue and they had waited for a long time to deal with it. Noting that 100 million viewers watch content on the platform using the passwords borrowed from family and friends. But now, the company has said starting 2023, it will ask people who share accounts to pay to do so, Wall Street Journal reported.
The streaming platform is expected to roll out the update in the United States early next year. However, the company’s move risks giving up years of goodwill it had built over the years among the customers.
