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Elon Musk means business as he fired top Twitter employees as soon as he took over. And he’s making wholesale changes to Twitter.
Moreover, he is playing the part of customer service, making fun of the business’ internal procedures, and engaging in extensive discussion with his Twitter followers on big ideas and significant changes.
We anticipated that Twitter’s tenure under Musk would be interesting, but it is clear from the Chief Twit’s first three days in office that it will also be intense.
Take, as an example, Musk’s latest tweet. In a poll, he’s asking his followers whether Twitter should bring back Vine, a short video sharing service it acquired in 2012 and shut down in 2016.
Bring back Vine?
— Elon Musk (@elonmusk) October 31, 2022
YouTuber MrBeast chimes in with a comment. “If you did that and actually competed with tik tok that’d be hilarious,” he says. “What could we do to make it better than TikTok,” Musk replies.
And there you go: Musk is casually spitballling ideas about bringing back a long-dead video sharing service, a feat that would no doubt cost Twitter a fair amount of money, with random people on the internet.
It’s almost understandable that Musk wants to move things forward at a different pace given the haste with which Twitter has implemented several updates to the website (we’re looking at you, edit button). And he isn’t content to accept advice. In order to make a significant modification to Twitter’s homepage, which now displays trending tweets and news stories for logged-out users instead of just a giant prompt to log into (or join up for) the service, Musk already overrode several internal circuit breakers, as was first revealed by The Verge.
