No Result
View All Result
Sunday, June 29, 2025
MM News
اردو
  • Home
  • Latest News
  • National
  • Showbiz
    Shefali Jariwala

    Kaanta Laga star Shefali Jariwala’s cause of death revealed

    Squid Game, Season 3

    Squid Game Season 3: The brutal game of death shocks fans worldwide

    Shefali Jariwala

    ‘Kaanta Laga’ performer Shefali Jariwala passes away at 42

    Images: Online

    Neeru Bajwa unfollows Hania Aamir on Instagram, deletes Sardaar Ji 3 posts

    file photo

    Hania Aamir’s Sardaar Ji 3 to hit Pakistani cinemas today

    Photo: COURTESY OF NETFLIX

    Netflix’s The Waterfront: Stream it or skip it?

  • Thought Box
  • Business
  • Opinions
  • Technology
  • The Other Side
MM News
  • Home
  • Latest News
  • National
  • Showbiz
    Shefali Jariwala

    Kaanta Laga star Shefali Jariwala’s cause of death revealed

    Squid Game, Season 3

    Squid Game Season 3: The brutal game of death shocks fans worldwide

    Shefali Jariwala

    ‘Kaanta Laga’ performer Shefali Jariwala passes away at 42

    Images: Online

    Neeru Bajwa unfollows Hania Aamir on Instagram, deletes Sardaar Ji 3 posts

    file photo

    Hania Aamir’s Sardaar Ji 3 to hit Pakistani cinemas today

    Photo: COURTESY OF NETFLIX

    Netflix’s The Waterfront: Stream it or skip it?

  • Thought Box
  • Business
  • Opinions
  • Technology
  • The Other Side
No Result
View All Result
No Result
View All Result
MM News
اردو
  • Latest
  • Showbiz
  • Thought Box
  • Business & Stock
  • Opinions
  • Technology
  • The Other Side-Pakistan
Home Technology

Daraz is now entering a new phase of its development journey: Bjarke Mikkelsen

Arooj Bhatti by Arooj Bhatti
January 18, 2022
(File)

(File)

KARACHI: Daraz, South Asia’s leading e-commerce platform, unveiled its new brand look today – building on a successful 2021 of significant progress for the company. 

Bjarke Mikkelsen, Founder, and CEO of Daraz Group said the launch marks an exciting step forward for the business. “Daraz has grown so much over the past seven years and as we move into the next chapter of our journey, now is the right time for us to evolve the brand to showcase how we are shifting gears as a business to drive a significantly enhanced customer experience,” he said.

“The new brand look still represents the elements that have always been part of our DNA – progress, innovation, exploration, and discovery. At the same time, it signifies a shift to a more personal experience that will allow us to create greater connectivity between buyers and sellers on our platform,” said Mikkelsen.

One of the main drivers to refresh the brand is Daraz’s ambition to make e-commerce a key part of people’s daily lives across its five markets in South Asia – Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar.

Read more: Dawlance officially becomes diamond sponsor for Daraz’s mega sale

“We recognize that to achieve this ambition we need to create more personal experiences, ensure that we deliver quality products and services at each step of the customer journey, and create new avenues of entertainment and engagement for our customers. This brand refresh will play a key role in helping us elevate and evolve our offering across these crucial areas,” added Mikkelsen.

A key change is the new icon, which represents a package that is symbolic of how the e-commerce platform physically connects SME sellers to customers. At the center of the icon is an arrow that highlights the focus on progress and fast deliveries, but also resembles a ‘play button’ symbolizing how Daraz is continually innovating to create a more dynamic content experience for users.

Ehsan Saya, Managing Director of Daraz Pakistan said, “Over the last 18 months, we have been focusing relentlessly on improving our customer experience at every touchpoint.”

“As we take this focus to even greater heights, an important part of the process has been evolving our brand so that it continues to reflect our journey of innovation, customer experience, and creating personalized engagement with all of our users in Pakistan and across South Asia,” he said.

As part of the new brand look, Daraz is also consolidating all of its brands under the overall Daraz umbrella brand to simplify the experience for customers. Daraz has also launched a new website, Daraz.com, that showcases the new brand and gives people a better understanding of who Daraz is and what it stands for.

Tags: Darazmm newsmm tv
ShareTweetSendShare
Previous Post

Soha Ali Khan reveals she thought Emraan Hashmi ‘wouldn’t be such a good actor’

Next Post

PSX holds gong ceremony to announce launch of Alfalah Consumer Index ETF

Related Stories

Technology

YouTube introduces AI overviews in search results

June 27, 2025
Symmetry Group Limited has launched Pakistan’s first Generative AI Creative Studio
Technology

Symmetry Group unveils Pakistan’s first Generative AI creative studio

June 25, 2025
File photo
Technology

Russian messaging app to replace WhatsApp, telegram

June 25, 2025
Shubhanshu Shukla
Technology

Shubhanshu Shukla’s Axiom-4 mission marks India’s space comeback after four decades

June 25, 2025
File photo
Technology

Here’s how to prevent android smartphones from hanging

June 24, 2025
Cosmic Images
Technology

What are the first cosmic images captured by the world’s most powerful digital camera?

June 23, 2025
File photo
Technology

16 Billion passwords data breach: Everything you need to know

June 21, 2025
Mobile with Charger
Technology

Save battery and charger: What’s the right way to unplug your phone?

June 21, 2025
(Representational Image)
Technology

16 billion passwords leaked in Google, Apple & Facebook data breach

June 20, 2025
TikTok logo
Technology

Trump grants 90-day extension for TikTok sale to US buyer

June 19, 2025
Next Post

PSX holds gong ceremony to announce launch of Alfalah Consumer Index ETF

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Trending Stories

Image: Online
Thought Box

Who was Musawir Khan Kakar, and what happened with him?

by MM News Staff
June 28, 2025
file photo
Thought Box

How much rain did different areas of Karachi receive today?

by MM News Staff
June 28, 2025
file photo
National

Govt removes PTV fee from electricity bills

by MM News Staff
June 28, 2025
file photo
Top News

PM expresses satisfaction over Bloomberg report on Pakistan’s economy

by MM News Staff
June 28, 2025
file photo
Top News

13 soldiers martyred in Waziristan suicide attack: ISPR

by MM News Staff
June 28, 2025

Opinion

munir ahmed oped
A Peace Prize for Betrayals: Rethinking Pakistan’s Strategic Alliances
June 28, 2025
- Munir Ahmed
munir ahmed oped
“Run Lola Run” – More than a movie to cultural bridging
June 27, 2025
- Munir Ahmed
munir ahmed oped
Ceasefire or a Smokescreen? The US-Iran Next Dialogue of Disillusions
June 26, 2025
- Munir Ahmed
No posts found
See all

Weather Updates

Rain
Top News

Monsoon showers hit Karachi, more rain expected in coming hours

by MM News Staff
June 28, 2025

Rainfall has begun this morning in Karachi, with reports of light to moderate rain...

file photo

Showers continue across Karachi, bringing relief from the heat

June 27, 2025
file photo

Will Karachi receive more rain today?

June 27, 2025
File photo

Karachi receives heavy rain with thunderstorm

June 26, 2025
See all

Prices

representative image
Business & Stock

Gold prices further drop in Pakistan

by MM News Staff
June 28, 2025

Gold prices further dropped in Pakistan on Saturday in line with a decline in...

Foreign Currency

Foreign currency exchange rates in Pakistan, 28 June 2025

June 28, 2025
Gold Prices

Gold prices drop in Pakistan amid global downtrend

June 28, 2025

Govt increases fixed charges in gas bills

June 27, 2025
See all

Transport News

Maryam Nawaz
Top News

Maryam Nawaz orders 240 electric buses for South Punjab districts

by MM News Staff
June 28, 2025

Chief Minister Punjab Maryam Nawaz directed that 240 electric buses be given on a...

Two planes avoid major accidents following bird strikes at Karachi airport

June 27, 2025
(Representational Image)

Sindh Police opens driving school in Karachi amid rising accidents

June 27, 2025
file photo

Fitness certificate made mandatory for motorcycles in Punjab

June 27, 2025
See all

MM Digital (Pvt.) Ltd.

MM News is a subsidiary of the MM Group of Companies. It was established in 2019 with the aim of providing people of Pakistan access to unbiased information. Contact Details: 03200201537

Quick Links

  • Home
  • Advertise
  • MM News Urdu
  • The Other Side-Pakistan
  • Contact Us
  • Privacy Policy

Top Pages

  • Latest News
  • Showbiz
  • OP-ED
  • Technology
No Result
View All Result
  • Latest News
  • Showbiz
  • Thought Box
  • Business
  • Opinions
  • Technology

© Copyright 2024 MMNews - All Rights Reserved.