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The jewelry industry is mourning the loss of ASSJA President Haji Haroon Rasheed, a respected figure known for his pivotal role in standardizing gold rates across Pakistan.
He passed away on Friday after a prolonged illness. His funeral prayers will be held on Saturday after Zuhr.
Haji Haroon Rasheed, who served as the President of the All Sindh Sarafa and Jewellers Association (ASSJA), was a central figure in Pakistan’s jewelry sector. For decades, he worked tirelessly to regulate and announce daily gold prices nationwide, earning him the affectionate title of the “Father of Gold.”
Family sources reported that Haji Haroon Rasheed, 80, had been critically ill and receiving treatment at a local hospital when he suffered a fatal heart attack.
Tributes have poured in from across the country, with colleagues, admirers, and industry leaders praising his unmatched contributions to the jewelry sector. “Haji Haroon Rasheed’s legacy lies in his unwavering commitment to the integrity of the gold trade in Pakistan,” a senior jeweler said.
His funeral prayers will take place in Karachi, where family, friends, and members of the jewelry community will gather to honor his legacy. His passing marks the end of an era for the industry, but his work will continue to influence it for years to come.
