Airlift introduces online grocery shopping service in Pakistan

Bus ride-hailing service Airlift has introduced a new online grocery shopping service named ‘Airlift Grocer’ in Pakistan.

The online shopping service has brought in an impressive foreign investment of $10 million in the country. Pakistan’s retail e-commerce sector has registered significant growth during the recent past but there is ample room for new entrants to further uplift the market.

The initial investment round for Airlift Grocer was led by Quiet Capital, based in San Francisco, with TrueSight Ventures (London), RT Ventures (London), Shorooq Partners (Abu Dhabi), and ACE Capital (Taiwan) participating, among other local partners. Existing investors, First Round Capital (San Francisco), Fatima Gobi Ventures (Pakistan), and Indus Valley Capital (Pakistan) also continued their support for Airlift in this financing.

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This new service from Airlift promises to provide an international experience of retail e-commerce to Pakistan’s every growing base of online shoppers, while strictly following safety guidelines as issued by public health authorities to restrict the further spread of COVID-19.

Airlift Grocer is capable of delivering all orders within 45 minutes. Shoppers will also be able to choose from a wide range of products. The service is currently introduced for online shoppers in Lahore and will soon be launched in Karachi.