TikTok is introducing new personalization tools that give people even more control over their “For You Feed” (FYF).
These updates are part of TikTok’s ongoing commitment to user empowerment, helping people explore their interests more deeply, limit unwanted content, and better understand how recommendations work.
The “For You Feed” is central to TikTok’s experience, connecting people with content, communities, and creators they love.
In Pakistan, it has helped a new generation of creators and entrepreneurs grow their audiences and careers. From Adeel Chaudhary’s food content to Humna Zahid’s (Samosiiii) beauty tips, from Zakia Noor’s (Doctor Zakk) aesthetic advice to Momin Saqib’s humor and social commentary, creators across the country are thriving through the power of the FYF.
TikTok is launching Manage Topics, a feature allowing people to adjust how often videos related to over 10 popular categories, such as Creative Arts, Travel, Nature, and Sports, appear in their feed.
While content won’t be removed entirely, users can now fine-tune frequency based on evolving interests and discover creators in the topics they care about.
TikTok is also rolling out Smart Keyword Filters, an AI-powered tool that expands on existing keyword filters used to block over 200 million words globally.
It now automatically includes synonyms and related terms, giving users more precision and control.
In the coming months, TikTok will expand the filter limit from 100 to 200 keywords and introduce bulk editing features to help people manage their preferences more easily.
