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Home Fashion & Music

All you need to know about London Fashion Week September 2024

MM News Staff by MM News Staff
September 13, 2024
Image by: Hello! Fashion

Image by: Hello! Fashion

London Fashion Week has officially commenced, running from September 12 to 17, 2024, and the excitement is palpable. As the fashion world converges on the British capital, the event promises a dynamic blend of emerging talent, iconic brands, and innovative designs showcasing the Spring/Summer 2025 collections.

The fashion week is shaping up to be a spectacular celebration of fashion, creativity, and sustainability. With over 70 designers presenting their collections, from renowned brands like Burberry and Erdem to exciting newcomers such as Bora Aksu and Di Petsa, this week promises to be a vibrant showcase of the future of fashion. Whether you’re an industry insider or a dedicated fashion enthusiast, London Fashion Week is the place to be.

Dates and Venues

Spanning six days, London Fashion Week is hosted at various prestigious locations across the city. The Old Selfridges Hotel stands out as a key venue, particularly for emerging designers keen to make their mark. With its historic charm and central location, it offers a perfect backdrop for the fashion-forward and those eager to capture the latest trends.

What’s New This Season?

This season’s fashion week emphasizes London’s role as a hotspot for cutting-edge style and emerging talent. Attendees can anticipate a dazzling array of collections from both established names and new designers. Highlights include high-octane glamour from Molly Goddard and Harris Reed, alongside quintessential British themes from stalwarts like Richard Quinn, Erdem, and Burberry. Expect vibrant palettes and dramatic floral designs to make a strong statement on the runway.

Special Events and Highlights

  • H&M’s Opening Night Extravaganza: London Fashion Week kicked off with a high-energy event hosted by H&M in collaboration with pop star Charli XCX. Held at a sports arena in east London, the event combined fashion and music, featuring H&M’s latest collection with sleek leather jackets and minimalist knitwear. Charli XCX’s performance from her album “Brat” against a backdrop of flashy visuals set a thrilling tone for the week.
  • Sustainability in Focus: The fashion week placed a significant emphasis on sustainability. eBay’s “Endless Runway” showcased pre-loved designer pieces, while Oxfam’s “Style for Change,” in partnership with Vinted, celebrated the joy of second-hand fashion. Katharine Hamnett, known for her politically charged slogans, delivered a powerful message against fashion waste, closing the sustainable segment with her iconic slogan t-shirt.

How to Attend

Attending London Fashion Week typically requires industry accreditation or an invitation from designers. The British Fashion Council’s website offers guidance for industry professionals and influencers seeking access. For those without invites, related events like CÎROC’s takeover at the Standard provide an opportunity to soak in the fashion week atmosphere.

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