MUMBAI: Yahoo has revealed its 2021 Year in Review (YIR) for India to sum up the digital year based on search trends, showcasing users’ top interests throughout the year. The annual report mentioned the most-searched personalities, newsmakers, and events.
Indian Prime Minister Narendra Modi was the most searched personality according to Yahoo 2021 Year in review. Modi reclaimed the title of India’s Most Searched Personality, a position he has held consistently since 2017 (with a brief slip last year, when late actor Sushant Singh Rajput took the top spot).
Cricketer Virat Kohli, who had a chequered year with highs and lows came in at No 2, while West Bengal Chief Minister Mamata Banerjee rounded off the top 3 on the back of a decisive win in the state assembly election.
According to Yahoo 2021 Year in Review, ‘Farmers’ Protest’ is the top Newsmaker while Aryan Khan made a debut on top newsmakers. Sidharth Shukla is Most Searched Male Celebrity as fans grieved the sudden loss of a popular TV actor, placing him at No 4, while Bitcoin leads as India’s top searched cryptocurrency.
For the female celebrity list, Kareena Kapoor Khan landed as India’s most searched female celebrity. With Sooryavanshi in cinemas after a really long pause and her rumoured wedding with actor Vicky Kaushal making the rounds, Katrina Kaif came in at number two with Priyanka Chopra Jonas and Alia Bhatt and Deepika Padukone rounding off the top five.
The rest of the list featured a mix of cricket and Olympic stars with MS Dhoni, India’s first track and field Olympic Gold medallist Neeraj Chopra, Sachin Tendulkar, Rohit Sharma, and Olympic medallist Sushil Kumar making the cut.
To develop the Yahoo Year in Review, the team analyzes users’ anonymized interest patterns based on what they searched for on Yahoo. It takes into account a number of factors, including absolute volume and growth from previous periods to see which themes and trends bubble to the surface.
