Netflix India has partnered with nearly a dozen large brands for The Archies movie, which is slated to stream today on the online streaming platform, making it among the largest number of brand marketing collaborations for an over-the-top (OTT) film in India so far, said industry executives.
From cosmetics maker Maybelline, cafe chain Starbucks, e-commerce platform Flipkart, and consumer electronics brand BoAt, to Vistara airline, VIP Skybags, and Bombay Sweet Shop, the Zoya Akhtar-directed movie has been backed up by all.
Based on the American comic book series of the same name, let’s find out the estimated budget of star-studded ‘The Archies’.
What is the budget?
The Archies movie has been made on an estimated budget of Rs 40 crore.
What is the story about?
Set at a hill station in the swinging 1960s, the film follows the lives of Archie and friends navigating friendship, heartbreak, rebellion, school protests, dance parties, and more.
Who is in the cast?
Agastya Nanda as Archie Andrews
Khushi Kapoor as Betty Cooper
Suhana Khan as Veronica Lodge
Vedang Raina as Reggie Mantle
Mihir Ahuja as Jughead Jones
Aditi Saigal as Ethel Muggs
Yuvraj Menda as Dilton Doiley
Koel Purie as Hermione Lodge
Santana Roach as Midge Klump
Tara Sharma as Mary Andrews
Vinay Pathak
Luke Kenny
Alyy Khan as Hiram Lodge, Veronica’s father
