LAHORE: The Pakistan Cricket Board (PCB) has announced its partnership with TikTok, the leading destination for short form videos, for two seasons of the HBL Pakistan Super League.
According to a statement issued on Friday, TikTok will be the official Entertainment Partner for the seventh and eighth editions of one of the world’s most sought after and popular T20 leagues.
During the HBL PSL 7, TikTok users will get the opportunity to engage and generate content on the platform that now has more than one billion active users across the globe. The month-long HBL PSL 7 festival of cricket will end at the iconic Gaddafi Stadium, Lahore with the 27 February final.
The two-season long partnership between the PCB and TikTok will allow fans to celebrate the tournament’s unforgettable moments together on the platform using the hashtag #KhelegaPakistan.
With everything from pre and post match content and highlights, to cricket-related challenges, TikTok will become a home for the spirit and passion of the HBL PSL fan base that has been an integral reason for the league’s success and growth over the course of the last six seasons.
This partnership comes as TikTok aims to cement its position as the perfect platform for cricket fandom in Pakistan, with the last collaboration with the HBL PSL 6 racking up an incredible 1.6 billion+ views on the platform.
In a statement, Chairman PCB Ramiz Raja: “We are delighted to have TikTok join hands with us as our Official Entertainment Partner for HBL Pakistan Super League 7 and 8.
“Platforms like TikTok have revolutionised content generation and have brought people together through some incredibly creative and entertaining short videos that are watched around the world,” he added.
He continued, “The HBL Pakistan Super League has historically provided rich entertainment with quality cricket and this year will be no different with TikTok providing another exciting platform for the fans.”
Paul Katrib, Head of Brand Marketing, Middle East, Turkey, Africa and Pakistan at TikTok, said: “We are excited to become the official Entertainment Partner of the HBL PSL 7 and 8, the biggest sporting event in Pakistan. With this partnership, we aim to bring the spirit and passion of this great tournament to its fans on TikTok for the next two seasons.”
With TikTok being a platform for all, this two-season collaboration will help the HBL PSL not only reach a young audience but also engage more authentically with a very interactive and diverse community that has backed the league from the onset, helping it become one of the most popular and sought after T20 leagues in the world.
