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Canadian singer The Weeknd has announced his new partnership with Blue Bottle Coffee to create a new product line called Samra Origins.
According to a tweet from the Gasoline singer, the coffee is named after his mother and created in her image.” Additionally, the singer described the partnership as an ode to my family’s homeland of Ethiopia.
🇪🇹Named after my mother and created in her image: Samra Origins
An ode to my family’s homeland of Ethiopia, in partnership with Blue Bottle — first drop May 9 : https://t.co/le1p2oRyOX pic.twitter.com/LR3ItnVed2— The Weeknd (@theweeknd) May 3, 2023
Blue Bottle will also be donating to Tesfaye’s XO Humanitarian Fund to support lifesaving emergency operations in Ethiopia and other areas around the world.
“Blue Bottle and The Weeknd’s partnership is built on a framework of belief in the people of Ethiopia and communities in need, ensuring they receive aid when it’s needed most,” a spokesperson for Blue Bottle said in a statement.
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In his statement, he further stated, “Blue Bottle pledged their contribution in the form of a straightforward donation to ensure a lasting impact was made at the commencement of the partnership.”
“I’m excited to launch this new project that supports Ethiopia’s incredible coffee heritage and honors the home of my ancestors,” Tesfaye said in a statement via Blue Bottle’s website. “It’s a true passion project that I hope will inspire curiosity and support for the country’s people and culture.” Samra Origins will make its debut with a limited release this month on May 9.
