PIA receives IATA’s highest level certification

ISLAMABAD: Pakistan International Airlines (PIA) has achieved the International Air Transport Association (IATA’s) new distribution capability (NDC) Level-4 certification.

The certification is of the highest level awarded to PIA and it would help the airline improve its distribution standard and provide better services, faciliating its passengers, travel agents and industry partners.

PIA CEO Air Marshal Arshad Malik appreciated teams from the airline’s Information Technology (IT) and Commercial departments and thanked its passenger services system (PSS) provider HITIT Computer Systems for support.

“This acheivement is the proof of PIA’s commitment to become the airline of choice for the travel agents, distribution partners, and as well as our valued passengers,” he said.

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A statement said national flag carrier recently embarked upon a Digital Transformation Programme, under which it is focusing on modernising its business practices, resource competence, technology upgrade and partner collaborations in line with new industry standards and practices.

The certification will enable the airline to better connect, communicate and share rich content among industry partners through distribution channels.

This achievement will significantly enhance PIA’s capability of merchandising, retailing and product differentiation, the statement stated, adding that the certification will not only help PIA take its distribution standard to the next level but also facilitate better service for passengers, travel agents and industry partners while accelerating PIA’s digital transformation.