Pakistani entrepreneurs urged to develop brands standard

ISLAMABAD: South Asian Association for Regional Cooperation (SAARC) Chambers of Commerce and Industry’s Senior Vice President Iftikhar Ali Malik has urged Pakistani entrepreneurs to develop international standard brand products to earn more foreign exchange for Pakistan.

While talking to a delegation of exhibitors of expo 2020, he highlighted the significance of brands and said it was high time for Pakistani entrepreneurs, corporate sector, especially younger business magnates, to focus on developing brands.

Malik further said upright integration and institutional network were to be enlarged on current scientific aspects to meet the future challenges of world marketing.

He said the private sector has to come forward to develop their own brands on war footings for their survival otherwise the neighboring countries would continue to dominate international markets.