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A Pakistani YouTuber faced widespread backlash online after forcing his newlywed wife to appear on camera for his vlog. Critics have raised concerns about the ethical boundaries of family vlogging, questioning how far content creators are willing to go, often at the expense of privacy and consent.
YouTubers and vloggers in Pakistan are frequently criticised, particularly for showcasing their families’ private lives and flaunting extravagant lifestyles.
A video circulating on social media showed a YouTuber attempting to film a vlog with his wife, who appeared reluctant to face the camera. Despite her hesitations, the husband repeatedly urged her to show her face for his fans.
“You have to tell me how you like your bhabi (sister-in-law),” he said, adding that while his fans had already seen her, he was making a “main reveal” in the video.
When his wife turned away from the camera, he encouraged her further, asking, “You didn’t shy away while clicking pictures, so what’s the problem now?”
As the vlog concluded, he asked, “You have to tell me how you like your bhabhi and her dress?”
Social media users criticise family vlogging for the invasion of privacy and the exposure of family members to the whole world.
Many argue that women and children are exploited for content creation in exchange for more views.
Others believe that forcing family members to appear in videos raises serious concerns about consent.
Several prominent vloggers in Pakistan, including Irfan Junejo, have spoken out against family vlogging. However, the most-watched YouTubers in the country are still family vloggers, such as Rajab Butt, Sistrology, Arshad Reels, and others.
One X user vehemently criticiz=sed the vlogger, saying, “I also request parents: please do not marry your daughters to TikTokers.”
Others voiced concerns over the growing trend of family vlogging, as prominent YouTubers continue to display their extravagant family lives on social media.
