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Amid challenges to meet sales goals and a stronger Pakistani rupee against the US dollar, both local and international mobile phone makers in Pakistan have cut prices on more than 20 mobile models by as much as Rs400 to Rs10,000 just before Eid.
The Pakistan Mobile Phone Association confirmed that prices have been slashed not only for basic phones but also for smartphones.
Experts say that because mobile phone companies are not hitting their sales targets, prices are being significantly reduced. Additionally, the increase in mobile phone production in Pakistan has created competition for global companies, leading to price drops.
Representatives from mobile phone companies are working to stabilize the industry in the Pakistani market by reducing rates. Earlier, the Pakistan Mobile Phone Manufacturing Association stated that even iPhones were considering entering the Pakistani market but were hesitant due to inconsistent government policies.
According to the Engineering Development Board, a lack of policy direction and coordination among government departments and ministries has hindered the growth of mobile phone manufacturing in Pakistan.
Tech enthusiasts note that the price drops coincide with positive economic indicators, suggesting a potential decrease in the inflation rate. Both local and foreign mobile phone manufacturers have responded to this economic shift by lowering prices on 20 smartphone models, with reductions ranging from Rs400 to Rs10,000.
There has also been a slight drop in prices for keypad mobile devices, with reductions of up to Rs500 observed. The decision to lower prices is driven by a desire to meet sales targets amid increased production levels and improve stability in the Pakistani phone industry.
While the full list of smartphones benefiting from price cuts has not been officially released, consumers can expect greater access to advanced technology at more affordable prices.
