In India’s Punjab state, following the murder of social media influencer Kanchan Kumari (known online as “Kamal Kaur Bhabhi”), several other male and female content creators on social media have been receiving death threats.
According to details, on June 11, Kanchan Kumari’s body was found in a car in Bathinda. Police have arrested two Sikh youths aged 27—Jaspreet Singh and Nimratjit Singh, in connection with the case, while the prime accused, Nihang Sikh leader Amritpal Singh Mehron, remains at large.
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Bathinda police chief SSP Amneet Kondal stated that the main accused is Amritpal Singh Mehron, who was involved in plotting and executing the event. Police say the accused objected to Kanchan Kumari’s social media content, calling it bold, “immoral,” and “vulgar.”
In videos on social media, Amritpal Singh Mehron is seen angry at influencers’ content, stating it does not align with Punjab’s traditions. Mehron objected to non-Sikh individuals using the honourable titles “Kaur” and “Singh” to create what he called insulting content disrespecting Sikh traditions.
After the murder, Mehron posted videos justifying the killing and issuing threats against other influencers in Punjab. In these videos, Mehron described the content shared by youth as “immoral,” stating that it affects future generations and children’s perceptions.
Regarding Kanchan Kumari’s murder, he said, “This should have been done seven years ago.” He further warned that if such content appears again, “we will not hesitate to take lives.”
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