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In a world filled with creative ideas, famous clothing brand AVAVAV opted for something bizarre while launching its Fall/Winer 2024 show which was trash.
Yes, you read it right! Beate Karlsson the creative director of AVAVAV took inspiration from her late FW24 show from negative social media comments. She chose to center these negative comments as the inspiration behind her Fall/Winer 2024 show.
During the bizarre show, the guests were given branded plastic gloves and buckets of trash to throw at the models as they passed. Models were hit with banana peels, water bottles, coffee cups, and junk as a metaphor for the online clutter spewed by social media trolls.
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According to the creative director, this collection is her favorite to date with sheer dresses, oversized collared shirts, the brand’s signature four-toed boots, and a new Eastpak collaboration.
However, the mystery remains unsolved keep aside the new inspiration, is throwing trash during a fashion show a new form of art? People attending such fashion shows often witness ramp walks filled with food wastage while the parts of world suffer hunger, however, many of them call it a form of art. But is such a trend a fashion?
First of all, it means something awful for the Fashion industry as it underlines its terrible inability to communicate with consumers. There are reasons why some of the pieces that are showcased on the runway look so weird or indeed unwearable). However, the Fashion world unlike quite rare for common people to understand is so closed, so secret that it is very complicated for outsiders to guess why!
