Twitter said that select content creators on the social media platform will be eligible to get a part of the advertising revenue the company earns.
The content creators will get a share of revenue from ads displayed in their replies, Twitter said.
It added that to be eligible the creators should be verified users with at least 5 million impressions on their posts in each of the last 3 months and have a Stripe payment account.
Twitter is trying to draw more content creators to the platform. Earlier this year, the company allowed users to offer paid subscription to their content on the platform.
Elon Musk, the billionaire who bought Twitter last October, has previously said the company will pass on the entire subscription revenue to creators in the first year excluding payment gateway charges.
The social-media company said the program is part of its efforts to help people earn a living directly on Twitter. The program is rolling out to an initial group of creators now and will expand later this month.
All eligible creators have already received notifications on the app and via email about how much money they will receive as part of the first payment, along with a deadline for when they can expect the money to reflect in their accounts.
The ad revenue payouts arrive at a challenging time for Twitter, which was recently introduced to its rival in the form of Meta’s new Threads app considered to be a “Twitter killer.”
Threads secured its first 100 million users earlier this week, making it the fastest growing app in history, an accolade supported by the app’s easy sign-up process that allows users to log in through their Instagram account.
How you can become eligible for Twitter Creator Ads Revenue Sharing?
To be considered eligible for creator ads revenue sharing you must:
- Be subscribed to Twitter Blue or Verified Organizations
- Have at least 5 million impressions on your posts in each of the last 3 months.
- Pass human review for Creator Monetization Standards.
What you’ll need once you are approved
- A Stripe account. Twitter is working with Stripe for payouts and is rolling out first batch of creators who have already signed up for Creator Subscriptions.
- Adhere to Creator Subscriptions policies.
