ISLAMABAD: Haleeb Foods Limited, the pioneer dairy and beverages processor in Pakistan has signed a Memorandum of Understanding (MOU) with Kőröstej Ltd. – Hungary’s leading cheese producer in order to introduce world-class cheese varieties in the local market.
HFL plans to take advantage of the rich legacy of Kőröstej since they are one of the leading European producers and exporters of over 160 varieties of cheese. This partnership in addition to creating healthy competition amongst the local players shall definitely provide consumers with rich choices.
In this regard, an MoU was signed in the Ministry of Foreign Affairs Islamabad on April 29, 2021. Syed Mazher Iqbal, CEO Haleeb Foods and Dr. Riad Naboulsi. MD/ CEO Kőröstej Limited signed the MoU on cooperation in presence of Foreign Ministers of both countries.
Sharing his views on this collaboration, Syed Mazher Iqbal said, “We were in contact with our counterparts for a long time now and are excited to enter into this very well thought of collaboration.”
He said, “HFL is a household name for decades offering superior quality dairy and beverage products in the country. We find it the right time to enter into a segment of value-added products to cater to the ever-increasing needs of a Pakistani consumer.”
“We are currently working on the right mix to be introduced in the market, which can reduce reliance on otherwise very expensive imported products. Taking advantage of our partners’ experience coupled with a global presence, we are very confident to serve the consumers from domestic to food services,” Iqbal added.
On the occasion, Riad (MD/CEO Kőröstej Ltd.) stated, “We are a leading cheese producer of Hungary having a sizeable exports footprint both in EU and Middle Eastern market.”
In order to expand and tap the Pakistani market, Kőröstej Ltd looks forward to working very closely with Haleeb Foods, he said, adding a household name in Pakistan, to introduce new and innovative cheese products.
Dr. Riad further said, “We are very happy on signing the MoU with a renowned dairy producer of Pakistan, which definitely is going to put us at an advantage along the way.”
About HFL
Established in 1984, Haleeb Foods Ltd. is one of the pioneers of the dairy sector in Pakistan. With a strong emphasis on the nutrition, health and well-being of its consumers, Haleeb Foods Ltd. uses world-class dairy processing methods. Our portfolio includes many of Pakistan’s favorite brands, comprising a diverse portfolio of delicious and quality products ranging from milk to juices and pure ghee.
Haleeb Foods operates state-of-the-art dairy processing plants in BhaiPheru and Rahim Yar Khan and has a milk collection network of over 170 collection points.
The company’s production processes are certified in accordance with stringent quality standards such as ISO 9001: 2008 Quality Management system, FSSC 22000:2005 Food Safety Certification system, ISO 14001:2015 Environment Management system, Halal Foods Management System and Pakistan Standards Quality Control Authority (PSQCA) licensing (Product certified).
