Google has announced in its latest blog post that it will now remove country-code-based Google domains — such as “google.pk” for Pakistan or “google.com.br” for Brazil — and redirect all searches to “google.com.”
Google said that this decision was being made to make the user experience more consistent and better.
According to the company, “We are starting to redirect traffic from ccTLDs (country-code-based domains) to google.com to make the user experience more seamless.”
Impact on users?
Google has explained that this change will not have any significant impact on the way users search or the results.
According to the statement, “It is important for users to understand that while this change will change the domain that appears in the browser address bar, it will not affect search performance or our obligations under local laws.”
When will this change take effect?
According to Google, this update will be implemented in stages over the next few months. Users may have to reset some of their search preferences, but the general search experience will not be affected.
The announcement was published in Google’s official blog post on April 15, which is being described as a significant change for users globally.
