A quirky toy named Labubu is taking social media by storm in Pakistan. With its unusual teeth, long ears, and mischievous grin, Labubu has gone viral, racking up millions of social media posts and topping Google trends. Once a children’s toy, it’s now a sensation among teens and fashion lovers alike.
According to details, this toy, produced by Chinese company Pop Mart, has gained recognition worldwide and is now considered a status symbol.
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On Thursday, June 12, people gathered at Washington Square Park in New York for one reason only: the Labubu fashion show.
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Labubu fans walked with these tiny, eerie toys attached to their bags, backpacks, belt clips, and even dog collars. The model presenting the most unique and charming style was awarded a new Labubu toy along with a purse to hang it from.
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This event was a glimpse into the sudden and intense global craze surrounding this toy. It is sold for around 30 US dollars and is distributed by China’s famous collectible company, Pop Mart. According to Pop Mart, Labubu is a small, bizarre creature with long pointed ears, jagged teeth, and a mischievous grin.
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Pop Mart has created hundreds of different variants of Labubu. Buyers only discover which model they’ve received after opening the toy. Currently, more than 1 million videos about Labubu exist on social media platforms, and the toys often sell out within minutes.
Its fans include people from the fashion industry, toy collectors, and parents who buy these toys for their children.
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People stand in line for hours outside Pop Mart stores or vending machines, and sometimes even travel abroad to get their hands on one. Some rare Labubu toys are sold for hundreds or even thousands of dollars on resale websites.
