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Pop singer Rihanna has expanded her beauty empire with the launch of Fenty Hair, which debuted in June 2024.
The line offers a range of nine products, including shampoos, conditioners, treatments, and styling items, all designed to repair and strengthen every hair type. Inspired by Rihanna’s personal hair journey, the products are aimed at promoting inclusivity and versatility.
The formulas are built around a proprietary Replenicore-5 complex, combining amino acids, proteins, and antioxidants. Key ingredients include Barbados gooseberry and upcycled jackfruit extract, which help create a “continuous loop of repair” to prevent breakage and damage.
The products are vegan, cruelty-free, and free from harmful chemicals like sulfates and silicones
Fenty Hair focuses on easy-to-use, reparative formulas suitable for all hair types, and the pricing ranges between $18 and $36, making it accessible for a broad audience. You can find the collection online at FentyHair.com and other major retailers (Cosmetics Design Europe)
This new venture adds to Rihanna’s already successful portfolio of brands, which includes Fenty Beauty, Fenty Skin, and her lingerie line, Savage X Fenty. The launch of Fenty Beauty in 2017 revolutionised the beauty industry with its inclusive range of foundation shades, setting a new standard for diversity and representation.
