LAHORE: Dawlance – the technology-leading enterprise in Pakistan’s home-appliances industry, has inaugurated its ‘Exclusive Store’ in Gujranwala, where customers can check the complete range of products, under one roof.
“This dealer-operated retail store is another milestone towards further expansion of Dawlance’s nationwide network, promising unmatched convenience for the consumers in every city all over the country,” according to a statement issued today (Tuesday).
A vibrant launch-ceremony was held in Gujranwala, attended by senior management executives of Dawlance, other stakeholders of the industry, distinguished personalities of Gujranwala and a large number of loyal customers.
The Regional Sales Manager (Central) at Dawlance Mr. Asif Mushtaq was given the honour of cutting the inaugural ribbon, while the guests were requested to ensure strict compliance to the Covid-19 safety protocols.
Dawlance’s ‘40 years of excellence’ was commemorated by cutting a cake, while the Limited-Edition Refrigerator 9191WB AVANTE+ was also unveiled.
Chief Marketing Officer Syed Hasan Jameel said, “It is a delightful moment for us, as we open this Exclusive Branded Store to enhance the Consumer Retail Experience on trade-levels. Such robust investments also reflect the progressive vision of our global parent-company – Arcelik Turkey, which is the second-largest manufacturer of home appliances in Europe.”
A nationwide network of Exclusive Stores is being established across all major cities, to provide the best and most reliable consumer experience, and these stores will have a standardized layout, decor and visual design, along with state-of-the-art equipment.
The complete range of Dawlance home-appliances includes; Refrigerators, Deep-Freezers, Washing-Machines, Dishwashers, Cooking Range and smaller kitchen appliances, with the same quality and technologies promised by products from Turkey and the developed world.
With its focus on customer-care and after-sales service, Dawlance always exceeds the customers’ expectations and evolving needs. Since its acquisition in 2016, Arçelik has invested more than 36 Million Euros in this wholly-owned subsidiary – Dawlance, to inspire higher productivity and quality, through research and development.
