KARACHI: Dawlance has recently signed a Memorandum of Understanding (MoU) with the World Wide Fund for Nature- Pakistan (WWF-Pak) to contribute towards environmental sustainability.
This collaboration is a part of the organization’s “Dawlance for Humanity” initiative that propagates environmental and economic sustainability, along with a better quality of life, education and healthcare for the nation.
Dawlance entered into this exclusive long-term association with WWF to bring the holistic sustainability agenda of its global parent company – Arcelik into Pakistan that has remarkably touched upon social, environmental and economic spheres in line with the United Nations Sustainable Development Goals (SDGs).
Under this partnership, Dawlance will initiate a plantation drive in Karachi, followed by a series of community development initiatives in which multiple stakeholders will be engaged in activities like mangroves plantation, corporate engagement, and several other social development initiatives.
A virtual MoU signing ceremony was held recently, attended by the Chief Executive Officer of Dawlance – Umar Ahsan Khan, Chief Marketing Officer (CMO) of Dawlance – Syed Hasan Jameel, along with the Regional Director of WWF – Dr. Tahir Rasheed.
Other attendees at this event included: the Senior Manager Climate & Energy Program at WWF – Nazifa Butt, Director Operations of Dawlance – Ameen Ahmed and the Director Human Resources of Dawlance – Muhammad Ahmed Khan along with Group Marketing Manager of Dawlance – Raheel Hashmi.
The CMO of Dawlance, Hasan Jameel stated: “We are glad to become members of WWF and thankful to the WWF for collaborating with us for multiple sustainability programs. Our brand is well renowned for providing unmatched convenience, reliability, and ecofriendly products, while we also undertake large-scale social development initiatives, he added.
Jameel further said, “Being a resourceful organization, we are generously sharing our success with the common man, with a commitment to give back to the society, with our humble contributions for a progressive, healthier and greener Pakistan.”
The Regional Director of WWF Pakistan, Tahir Rasheed said: “It is a great opportunity for WWF, to work with the number one consumer electronics brand of Pakistan, Dawlance who are pioneers in their industry. Together we will pursue many earth-friendly initiatives that promise tremendous advantages for humanity, by going well beyond the conventional Corporate Social Responsibility (CSR) practices, he said.
These efforts will be conducted in line with the global agenda of WWF, he said, adding “which is also generously supported by Arcelik – the global parent-company of Dawlance.”
Dawlance being a wholly-owned subsidiary of the second largest manufacturer in Europe – Arcelik, Turkey, shall continue playing its role in giving back to society at every level, Leading to a greener cleaner world for our future generations
Dawlance, a leading home appliances brand of Pakistan now part of Arcelik, Turkey, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and making Pakistan Proud. Dawlance was acquired by Arcelik in 2016 after which Dawlance became a wholly-owned subsidiary of the 2nd largest White goods company in Europe.
Dawlance now serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, micro-wave ovens, water dispensers, small kitchen appliances, hoods &hobs, washing machines, dishwashers and air conditioners.
