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KARACHI: The first original Pakistani Web series Churails has won the OTT platform show of the year award at the British Asian Media Awards.
Chief Creative Officer – Special Projects Zee Entertainment Enterprises Ltd Shailja Kejriwal shared the news on her social media.
@IllicitusProduc @sarwatgilani @nimrabucha @YasraRizvi @meherbano @ArchanaAnand_ @punitgoenka @AmitGoenka_ @Zindagi #Churails rocks! pic.twitter.com/iuxLCSnnuG
— shailja kejriwal (@shailjaofficial) February 11, 2021
Chief Business Officer, Zee5 Global, Archana Anand praised and Churails, with its rich, bold narrative and the worldwide relevant storyline has broken stereotypes and opened up the fresh conversation around equality not only in South Asia but also in other markets across the globe by putting strong women at the center of its story.
“ Winning this award is a recognition of the tremendous impact our content has created across key markets and how deeply it is resonating with audiences, At Zee5, we’re committed to bringing our viewers the best of handpicked stories from across South,” Archana added.
The Chief Business Officer further said, “The UK is an especially important market for us, and we are very glad that our efforts are being recognized here with this highly coveted award.”
Churails has been receiving praises ever since its release last year. Written and directed by Asim Abbasi, it features Sarwar Gilani, Yasra Rizvi, Meher Bano and Nimra Bucha in prominent roles.
Asim’s first film Cake also kept winning praises and accolades months after its initial release. Churails is no different. The series recently made it to Film Companion’s list of the best content of 2020, while it has another feather in its cap.
