Growing up watching cartoons was a daily routine for 90s kids and even millennials, but Cartoon Network has changed. It’s not what it used to be, and recent rumors are questioning the future of the beloved channel as fans know it.
Cartoon Network appears to be nearly defunct, although Warner Bros. maintains that it still exists. Classic Cartoon Network shows, such as The Powerpuff Girls and Adventure Time, now appear more frequently on streaming platforms.
The problems for the popular children’s network stem from rumors that Warner Bros. might pull the plug, as the global trend #RIPCartoonNetwork sparked concerns about the future of this constant source of entertainment for generations. Last week, the hashtag #RIPCartoonNetwork began trending on X following a video posted by Animation Workers Ignited, raising alarms about the channel’s possible closure. The viral video highlighted challenges within the animation industry, including widespread layoffs and project cancellations.
However, for now, Cartoon Network insists the channel isn’t going anywhere. “Cartoon Network would like to clarify that there is no truth to the speculation that the network or the studio is shutting down. With a number of recently announced greenlights, we remain committed to continually investing in innovative content that entertains and inspires our viewers across the globe,” the company stated.
How did we get here?
Cartoon Network, launched on October 1, 1992, was an instant hit after Turner purchased the animation studio Hanna-Barbera Productions in 1991. It served as a 24-hour outlet for classic animation properties from the Turner Broadcasting libraries and was all-ages-oriented. From beloved classics like Scooby-Doo and Tom and Jerry to the quirky humor of Johnny Bravo, the channel has been a constant source of entertainment for generations.
The rise of streaming has effectively undermined cable television, as most households now prioritize streaming services. Unfortunately, this shift has also affected Cartoon Network. The streaming boom led to several mergers and acquisitions, including Warner Bros. and Discovery in 2022, when David Zaslov took over as CEO of Warner Bros. Discovery.
The shift of original content to streaming services has stolen the focus from creating new content. Because of this, we now see plenty of old-school Cartoon Network shows on platforms like Netflix and Hulu instead of Max, which is owned by Warner Bros. Discovery. The new conglomerate can make money through advertising on the streamers’ platforms while avoiding the need to pay royalties to the shows’ creators. All these factors have contributed to Cartoon Network’s decline.
