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TikTok has returned as the Official Entertainment Partner for HBL PSL 8 after the wildly successful HBL PSL 7, which attracted more than 2.5 billion views.
The most popular entertainment platform in the world has teamed up with the most coveted T20 league to reunite Pakistan’s cricket fans and provide them a new way to interact with the competition and their favorite players.
The TikTok community will have the chance to interact with and create content on the platform that currently has more than one billion users worldwide during the HBL PSL 8 that will be held in Multan, Karachi, Rawalpindi, and Lahore.
The month-long (34-match) festival of cricket will begin at the picturesque Multan Cricket Stadium on Monday, 13 February, and end at the iconic Gaddafi Stadium, Lahore, with the 19 March final.
The PCB and TikTok cooperation, now in its second year, has given fans the opportunity to commemorate the tournament’s unforgettable moments online. TikTok has developed into a home for the enthusiasm and passion of the HBL PSL fan base that has been a key factor in the league’s success and growth over the course of the last seven seasons. This includes everything from pre and post-match content and highlights to cricket-related challenges.
This partnership continues to cement TikTok’s position as the perfect platform for cricket fandom in Pakistan, with the last collaboration with the HBL PSL 7 racking up an incredible 2.5 billion views and 2.3 million video creations on the platform, using the hashtag #KhelegaPakistan.
