Follow Us on Google News
Bluesky, the new decentralized social media platform, has been making waves in the tech world as it continues to grow in popularity and expand its user base. Conceptualized by former Twitter CEO Jack Dorsey, Bluesky was developed with a mission to create a more open, user-controlled alternative to traditional social networks.
While the app shares a similar layout to Twitter, with a focus on short posts and real-time updates, it operates on a unique decentralized framework that offers greater transparency and user autonomy.
A Decentralized Approach to Social Media
Bluesky is built on the AT Protocol, an open-source technology developed by the Bluesky team. This means that, unlike centralized platforms like Twitter, Bluesky users are not tied to a single company’s infrastructure. Instead, the app uses a federated model, allowing multiple independently operated communities to coexist. The decentralized nature of the platform gives users more control over their data, and developers can build their own social networks using the same protocol.
The app was first introduced by Jack Dorsey in 2019, with the goal of creating a decentralized standard for social media. Although Bluesky initially operated under Twitter’s umbrella, it has since become an independent entity, separated from the platform following Elon Musk’s acquisition of Twitter in 2022.
How Does Bluesky Work?
Bluesky’s interface is designed to be simple and user-friendly, similar to Twitter. After signing up, users create a handle in the format @username.bsky.social and can customize their profile with a display name, bio, and profile picture. Posts, or “blues,” are limited to 256 characters and can include images or links. These posts can be liked, shared, and commented on, while users can also report inappropriate content or block others.
Bluesky’s timeline is divided into two main sections: your personal “Home” feed and a curated “Discover” feed. The “Discover” feed offers personalized content based on your interests and interactions, while the “Home” feed displays updates from people you follow. The platform also offers a “Starter Pack” for new users, which recommends accounts to follow and content to explore right from the start.
Who is Using Bluesky?
Since launching in 2021, Bluesky has attracted millions of users, including notable public figures like Rep. Alexandria Ocasio-Cortez, Mark Cuban, Weird Al Yankovic, and even Brazilian President Luiz Inácio Lula da Silva. The platform has also gained traction with major news outlets like Bloomberg and The Washington Post. As of mid-2024, Bluesky continues to grow, with the platform now allowing heads of state to join.
Bluesky’s Key Features and Differences from X (Formerly Twitter)
Bluesky offers several features similar to Twitter, such as posts, replies, likes, and shares. However, it differs in key ways. Unlike Twitter (now X), Bluesky uses a decentralized protocol, meaning no single entity controls the network. It also offers customizable algorithms, allowing users to follow different types of feeds tailored to their preferences.
One notable feature that differentiates Bluesky from X is its approach to moderation and user privacy. Bluesky’s block feature is more traditional, preventing blocked users from interacting with your posts. Additionally, Bluesky has been proactive in addressing issues like misinformation, with measures to flag misleading links and provide warnings to users.
In terms of direct messaging, Bluesky recently added support for one-on-one DMs, although group chats are not yet available. The platform also introduced “Ozone,” a tool that lets users set up their own moderation services for a more personalized experience.
How is Bluesky Monetized?
Bluesky is currently free to use, and its team is exploring ways to generate revenue without relying on traditional advertising models. In 2023, the app launched a paid service for custom domain names, allowing users to personalize their handles. In November 2024, Bluesky raised $15 million in Series A funding and announced plans to introduce a subscription service offering premium features like higher-quality video uploads and more profile customization options.
Security and Customization on Bluesky
Bluesky has made security a priority, adding features like email verification and giving users the option to opt out of having their posts publicly indexed. The platform is also highly customizable, offering users the ability to create their own feeds based on specific interests, as well as integrate custom algorithms to curate content.
Looking Ahead: What’s Next for Bluesky?
As of 2024, Bluesky is on an exciting path toward growth, with new features and updates being rolled out regularly. The platform’s decentralized nature offers a unique alternative to centralized social networks, and its focus on user control, transparency, and privacy could make it a significant player in the future of social media.
