MULTAN: South Punjab’s first Amazon Fulfillment and Facilitation Center (AFFC) will be inaugurated in Multan after Eid-ul-Azha — which will provide local handmade and cultural products access to the international market.
Post-Master General (PMG) Zulfiqar Husnain said that the opportunity would bring dynamism to the country’s manufacturing sector to compete in the international market.
“The premier had ordered to make a variety of Pakistani products — either by exporters or individuals’ handmade products — compete in the international market through as many channels as possible”, he said.
“Most of the work has been completed on the AFFC at the General Post Office Dera Adda and it would be functional after Eidul Azha. An Amazon warehouse would also be established at GPO Multan. Work was also in progress to set up Amazon centers with warehouses in Bahawalpur, Rahim Yar Khan, Muzaffargarh, Sahiwal and other districts of south Punjab,” he added.
In this regard, the Pakistan Post officials also held a meeting with the Multan Chamber of Commerce and Industry (MCCI) to jointly work to promote local products in the international market. MCCI president Khawja Salahuddin and others were present in the meeting to discuss working with Amazon.
The PMG said Amazon is the world’s big market portal and made-in-Pakistan signature there would be a significant success of the government. “The initiative would not only bring much-needed foreign exchange earnings but would also improve Pakistan Post’s revenue”, the PMG said.
A month earlier, Commerce Adviser Abdul Razak Dawood had announced that e-commerce giant Amazon had added Pakistan to its sellers’ list.
Following the development, Pakistani entrepreneurs became eligible to sell on the platform. Small & Medium Enterprises (SME), youth and women entrepreneurs will have ample opportunities to connect with the global market via the Amazon platform.