PEMRA reminds ‘Dil Na Umeed Toh Nahi’ makers of its ‘code of conduct’

Pakistan Electronic Media Regulatory Authority (PEMRA) has issued a letter to the private channel TV to direct the content of the drama serial ‘Dil Na Umeed Toh Nahi’ in accordance with the code of conduct.

As the drama is based on sensitive social issues, PEMRA in this regard, said that the private TV channel has been directed to bring the quality of sensors in line with PEMRA rules.  The statement added that the PEMRA  asked the management of the private TV channel to provide details related to the editorial board within five days.

Based on human trafficking, prostitution, and child abuse, drama ‘Dil Na Umeed Toh Nahi’ includes Yumna Zaidi, Yasra Rizvi, Samia Mumtaz, Noman Ijaz, Wahaj Ali, and Umair Rana. Written by Amna Mufti, the drama was made with the collaboration of Kashf Foundation. 

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Actress Yumna Zaidi also shared that the project is being made in collaboration with Kashf Foundation, “The story is based on multiple causes,” the actress furthered. “It has three major tracks: Human trafficking, child abuse, and a young girl who wants to become a cricketer. As far as my track is concerned, it is about women trafficking.”

“Parents from slums sell their young daughters. The drama explores where these girls end up and what kind of a life they spend. And, if any of them dreams big, how does she manage to pursue that,” she added.

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