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Pakistan inks deal on tourism with Chinese associations

Pakistan to launch a Chinese-language website ‘Discover Pakistan’ (Source: APP)

BEIJING: Pakistan has signed a Memorandum of Understanding (MoU) on tourism with Chinese tourism associations and forged partnership with travel agencies to promote tourism in the country.

“We will soon launch a Chinese-language website called Discover Batie (also known as Discover Pakistan) to popularise Pakistan’s rich repertoire of culture and tourism resources across China,” Pakistan Ambassador to China, Moin ul Haque announced.

The development was announced at the 2021 World Tourism Cities Federation (WTCF) Fragrant Hills Tourism Summit and World Conference on Tourism Cooperation and Development held in Beijing.

Offering advice on tourism revival, Ambassador Haque said that the tourism sector should provide safe, responsible, and attractive tourism by rethinking tourism products and services as new tourism patterns occur. He said that countries can also seek to develop smart tourism, using new technologies to develop virtual or digital tourism resources.

According to state-run news agency APP, Ambassador Haque has formed a task force in the Embassy of Pakistan in Beijing to rev up Pakistan’s tourism sector.

In this regard, the Embassy has been producing a series of Discover Batie videos to introduce every aspect of Pakistan to the Chinese people and to lure more Chinese tourists to Pakistan after the pandemic.

Pakistan boasts a wide range of landmass including valleys and mountains and rich culture and cilivilization, and that Pakistan as Chinas is receptive to Chinese tourists and can be an attractive destination to global tourists.

Tourism contributes between 6-7 % of GDP in Pakistan and provides a little about two million jobs, according to a 2020 report by the Sustainable Development Policy Institute (SDPI).