Meta, following the Twitter lead, is considering introducing monthly subscription services for Facebook and Instagram that will give users blue tick verification.
The new Meta Verified subscription will be available in Australia and New Zealand later this week, with Meta stating (opens in new tab) that it hopes to bring the service “to the rest of the world soon”.
The monthly subscription, which will run you $11.99 / AU$19.99 (about £10) on the web and $14.99 / AU$24.99 (about £13) on iOS and Android, comes with features that are primarily targeted at producers who want to quickly ascend the Facebook and Instagram success ladder.
Meta says there are five main benefits to having a Meta Verified subscription. Firstly, you’ll get a verified badge, which will require you to send a government-issued ID like a passport to Meta for authentication.
Like Twitter, Meta has been forced into launching a monthly subscription for Facebook and Instagram due to some harsh economic realities – namely, falling advertising revenue, and the knock-on effects of Apple’s pesky ‘ask app not to track’ privacy feature.
