The Punjab government has officially appointed renowned actress, model, and television host Iffat Omar as its cultural advisor, a move welcomed by many in the arts and entertainment community.
In her new role, Iffat Omar will spearhead efforts to revive and promote cultural activities across the province, focusing on the preservation of traditional arts and the promotion of heritage. She has already assumed her official duties from her dedicated office at Alhamra Cultural Complex in Lahore, where she is actively planning and overseeing cultural programs.
Iffat Omar brings decades of experience to her new position. Rising to fame in the late 1980s as a high-fashion model, she later transitioned into acting, starring in several acclaimed television dramas, including Mohabbat Aag Se, where her role as Aapa Ji received critical praise.
Beyond her work in entertainment, she is also recognized for her social activism, particularly on women’s rights and social justice issues. Known for her outspoken nature, Omar has long voiced support for the Pakistan Muslim League-Nawaz (PML-N), even during periods of political opposition.
The appointment has been met with optimism and praise from various sectors of society. Many hope that Iffat Omar’s vision, artistic background, and advocacy experience will help revitalize Punjab’s cultural scene, making it more inclusive, dynamic, and accessible.
Her leadership is expected to breathe new life into Punjab’s cultural institutions, support artists, and showcase the province’s rich heritage on national and international platforms.
